As I was making my lunch today, I noticed the label on the margarine container (pictured). It occured to me to ask - why are the large bold words "Lowers Cholesterol" followed by the small-type word "absorption"? I'm sure you don't need me to labour the answer. The message the Unilever marketing department wants me to get from the package is not the literal meaning of the words, even though these are actually the truth. They want me to get the much more hopeful (but untrue) message in bold type. Meanwhile, having survived floods, cyclones and the GFC, the Queensland Labor Party is faced with what may be the biggest disaster of them all, a landslide at the March 24 State election. Forecasts indicate mass unemployment for current Labor members of parliament. Cue the arrival of some marketing material from my local MP, Simon Finn. Mr Finn's name and smiling face loom large on the flyer, listening carefully to local constituents, acting on local
'Contemplating the teeming life of the shore, we have an uneasy sense of the communication of some universal truth that lies just beyond our grasp.' - Rachel Carson