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Showing posts from December, 2016

Frankie's Holiday

I don't write a lot about advertising and I don't generally have advertising on this blog.  However, recently my TV has been peppered with something quite intriguing.  It's an ad for Apple that they have titled Frankie's Holiday. I have heard it said that advertising is, in a certain sense, the height of cinematic art.  Most people only see a particular movie once, but advertising is meant to be seen over and over again, and it has to attract you to the product, not repel you.  Major campaigns for multinationals like Apple can have bigger production budgets per minute of content than most major cinema productions.  The filmmakers have no more than two minutes to tell their story.  The advertisement is the cinematic equivalent of haiku.  Each word and image has to count. They often crash and burn, but this one hits the spot with precision.  One of the reasons is that it doesn't actually ask you to buy an Apple product.  The i-phone is simply present through

The Christmas Wars

Another December, another War on Christmas. This year it is Australia's Immigration Minister Peter Dutton, stepping out of his portfolio for a moment to call for an "uprising"  to protect Christmas in the face of "political correctness gone mad".  This extraordinary call to arms was prompted by one of his local constituents calling a talkback radio program to complain that the end of year festivities at Kedron State School contained "not one Christmas carol" and that the words to "We Wish You a Merry Christmas" had been changed to "we wish you a happy holiday".  Apparently this makes Dutton's blood boil.  We are a Christian country and we should sing Christmas carols. How much do we care?  Well, personally, not at all.  I would happily join in a song wishing a bunch of young children a happy holiday as they disappear for six weeks of leisure in the balmy Brisbane summer.  I pray that this wish comes true. Not that I d

The Divide

Speaking of hope and despair , I've just finished reading a horrible and wonderful book by Matt Taibbi called The Divide: American Justice in the Age of the Wealth Gap. Taibbi is an American journalist who has written for publications such as the New York Times, Rolling Stone and many more.  He is no stranger to controversy and even seems to court it, once writing an article called "The 52 Funniest Things About the Upcoming Death of the Pope", which led to the sacking of the editor who approved it for publication. The Divide  was published in 2014 after years of research, and it shows he is far from being a cheap publicity-seeker.  It is a penetrating analysis of the way the 21st century American justice system works. The book opens with a scene in a New York courtroom in 2013.  A group of bank executives and employees is paraded in chains, charged with fraud.  Their crime?  They signed up mortgages based on minimal and often false documentation, then on-sold these

The Prophetic Imagination

A few weeks ago I reviewed Miroslav Volf's A Public Faith .   Volf suggests that Christianity, like Judaism and Islam, is a prophetic faith, the bearer of a message from God to the world.  As such we are obliged to be neither passive, neglecting to deliver our message at all, not coercive, trying to force people to heed. I agreed with him, but found myself frustrated that his book was short on specifics.  Given his emphasis on prophetic mission, the place I turned to next for more ideas was Walter Brueggemann's The Prophetic Imagination. Brueggemann is Professor of Old Testament at Columbia Theological Seminary, one of the Western world's leading Old Testament scholars and a renowned preacher.   The Prophetic Imagination is one of his early works, first published in 1978 and re-released in a second edition in 2001.  He describes it as "my first publication in which I more or less found my own voice as a teacher in the church". His writing is rather dense and