I don't write a lot about advertising and I don't generally have advertising on this blog. However, recently my TV has been peppered with something quite intriguing. It's an ad for Apple that they have titled Frankie's Holiday. I have heard it said that advertising is, in a certain sense, the height of cinematic art. Most people only see a particular movie once, but advertising is meant to be seen over and over again, and it has to attract you to the product, not repel you. Major campaigns for multinationals like Apple can have bigger production budgets per minute of content than most major cinema productions. The filmmakers have no more than two minutes to tell their story. The advertisement is the cinematic equivalent of haiku. Each word and image has to count. They often crash and burn, but this one hits the spot with precision. One of the reasons is that it doesn't actually ask you to buy an Apple product. The i-phone i...
'Contemplating the teeming life of the shore, we have an uneasy sense of the communication of some universal truth that lies just beyond our grasp.' - Rachel Carson