I don't write a lot about advertising and I don't generally have advertising on this blog. However, recently my TV has been peppered with something quite intriguing. It's an ad for Apple that they have titled Frankie's Holiday. I have heard it said that advertising is, in a certain sense, the height of cinematic art. Most people only see a particular movie once, but advertising is meant to be seen over and over again, and it has to attract you to the product, not repel you. Major campaigns for multinationals like Apple can have bigger production budgets per minute of content than most major cinema productions. The filmmakers have no more than two minutes to tell their story. The advertisement is the cinematic equivalent of haiku. Each word and image has to count. They often crash and burn, but this one hits the spot with precision. One of the reasons is that it doesn't actually ask you to buy an Apple product. The i-phone i...
"Maybe in this day and age, love thy neighbor should also be love thy nature. After all we are all neighbors to nature; we live in a grand neighborhood called the biosphere, the realm of life on earth, and we depend on it. We are it and it is us, from our gut biome to what we eat, drink, and breathe. Love in this case should manifest as active care." Rebecca Solnit